# Mediocre

> Mediocre is a Lexington, KY–based creative agency and Certified B Corp that builds brand identities, websites, messaging, campaigns, and "all the weird projects in between" for nonprofits, for-profits, startups, and industry leaders. The studio's tagline — Make Good — reflects a focus on growth, community, connection, and craft over profit alone.

Tools and services include brand design, brand identity, brand strategy, campaign strategy, copywriting, design, experiential design, illustration, motion design, print & packaging, UI/UX design, and web development. Mediocre is also a member of Clean Creatives.

## Core Pages

- [Home](https://www.mediocre.rodeo/): Overview of the agency, featured case studies, and recent writing.
- [About](https://www.mediocre.rodeo/about): Agency philosophy ("Born Curious"), values, services, team, and B Corp commitments.
- [Our Work](https://www.mediocre.rodeo/our-work): Archive of case studies across branding, campaigns, and digital work.
- [Blog](https://www.mediocre.rodeo/blog): Essays and case-study spotlights — published as "The Big Idea" newsletter.
- [Contact](https://www.mediocre.rodeo/contact): Inquiry form and studio address (714 N Limestone, Lexington KY 40508).

## Case Studies

- [Woodland Art Fair](https://www.mediocre.rodeo/case-studies/woodland-art-fair): Design, illustration, motion, print & packaging for an outdoor art fair.
- [Horses Work](https://www.mediocre.rodeo/case-studies/horses-work): Campaign strategy, identity, placed media, UI/UX, and art direction harnessing Kentucky's equine industry.
- [Yes for Parks](https://www.mediocre.rodeo/case-studies/yes-for-parks): Citizen-led campaign that helped secure dedicated funding for Lexington's parks.
- [Breakout](https://www.mediocre.rodeo/case-studies/breakout): Brand experience system for a high-volume immersive entertainment company.
- [Heller Built](https://www.mediocre.rodeo/case-studies/heller-built): Identity for Central KY builders focused on science-backed, forward-thinking construction.
- [Abs Dabs](https://www.mediocre.rodeo/case-studies/absdabs): Brand work for the Abs Dabs project.

## Blog / The Big Idea

- [Making the best of a bad system](https://www.mediocre.rodeo/blog/making-the-best-of-a-bad-system) — March 26, 2026
- [Out of Office: Making something no one asked for](https://www.mediocre.rodeo/blog/out-of-office-making-something-no-one-asked-for) — February 26, 2026
- [Preaching to the congregation](https://www.mediocre.rodeo/blog/preaching-to-the-congregation) — October 6, 2025
- [Moving towards a stakeholder economy](https://www.mediocre.rodeo/blog/moving-towards-a-stakeholder-economy)
- [Biking to work in America](https://www.mediocre.rodeo/blog/biking-to-work-in-america)
- [Mediocre Impact Report 2024](https://www.mediocre.rodeo/blog/mediocre-impact-report-2024)
- [Financial transparency](https://www.mediocre.rodeo/blog/financial-transparency)

## Optional

- [Privacy Policy](https://www.mediocre.rodeo/privacy)
- [Instagram](https://www.instagram.com/mediocre_disco/)
- [LinkedIn](https://www.linkedin.com/company/mediocre-creative/)
- [B Corp Certification](https://www.bcorporation.net/en-us/certification/)
- [Clean Creatives](https://cleancreatives.org/about)
- Newsletter: "The Big Idea" — sign up via the homepage or footer.
- Contact email: shawn@mediocrecreative.com